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Zuckerberg meets Trump, senators; nixes breaking up Facebook
by Staff Writers
Washington (AFP) Sept 20, 2019

Facebook making ads more playful
New York (AFP) Sept 19, 2019 - Facebook said Thursday it will let advertisers pack more fun into marketing messages with augmented reality, games and playful polls to prompt interactions.

People using the leading social network or its Instagram or Messenger services could be enticed with ads that ask for opinions, invite game moves, or tap into camera capabilities to provide a virtual glimpse at how they might look wearing certain lipstick.

Ads with such interactive features are not uncommon, particularly on smartphones.

"Advertising needs to work harder than ever to be more relevant and rewarding for the people we're making it for," said Facebook vice president of global business marketing and chief creative officer Mark D'Arcy.

"Creativity, as always, is the key and our new polling, AR, and Playable Ads are great examples of more interactive and playful ways to surprise, delight, inform, and connect with the audiences and communities we all serve."

The rise of interactive advertising is a strong example of how internet users in the era of smartphones and social media have become part of the creative process online and expected engagement, according to D'Arcy.

Ads at a "Stories" feature at ephemeral photo and video sharing service Instagram already allows for polls or fielding questions. Those tools will now be applied to video ads in the leading social network mobile app, according to Facebook.

Facebook advertisers will be able to incorporate augmented reality into marketing messages in the coming months, according to executives.

Facebook chief executive Mark Zuckerberg met Thursday with US President Donald Trump and members of Congress on a political reconnaissance mission to Washington, where he rejected calls to break up the world's biggest social network.

Zuckerberg's visit comes as Facebook faces a myriad of regulatory and legal questions surrounding issues like competition, digital privacy, censorship and transparency in political advertising.

A Facebook spokesman said discussions were focusing in part on future internet regulation.

Senate Democrat Mark Warner, one of the lawmakers who has taken the lead in Washington on digital security, signalled they gave Zuckerberg an earful.

The visit, including a Wednesday night private dinner with Warner and other lawmakers, comes after his stormy appearance last year before Congress, where he was grilled on Facebook's data protection and privacy missteps.

Senator Josh Hawley, a Republican freshman and one of the more outspoken critics of Facebook, said he had a "frank conversation" with Zuckerberg but remains concerned.

"Challenged him to do two things to show FB is serious about bias, privacy & competition. 1) Sell WhatsApp & Instagram 2) Submit to independent, third-party audit on censorship," Hawley tweeted.

"He said no to both."

Trump late Thursday posted a picture on Facebook and Twitter showing him shaking hands with Zuckerberg, but didn't share details of their conversation.

"Nice meeting with Mark Zuckerberg of Facebook in the Oval Office today," the president wrote.

Federal and state anti-trust enforcers are looking into potential anti-competitive actions by Facebook, and members of Congress are debating national privacy legislation.

The messaging product WhatsApp and picture-sharing giant Instagram are part of Facebook's broad family of services that has made it a global online behemoth, but have also exposed the company to concerns about competition, data harvesting and sprawling digital control.

Warner said he was not prepared to call for Facebook's dismantlement.

"I'm not yet with some of my friends who want to go straight to break up," he told Fox Business Network.

"I am concerned. These are global companies, and I don't want to transfer the leadership to Chinese companies," he added.

"But I do think we need a lot more transparency. We need to have privacy rights protected. We need to increase competition with things like data portability and interoperability."

Two months ago, the US Federal Trade Commission hit Facebook with a record $5 billion fine for data protection violations in a wide-ranging settlement that calls for revamping privacy controls and oversight at the social network.

Earlier Wednesday, executives from Facebook, Google and Twitter appeared before a Senate panel to answer questions on "digital responsibility" in the face of online violence and extremism.

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INTERNET SPACE
Washington Post ad tech platform aims at Google-Facebook duopoly
Washington (AFP) Sept 17, 2019
The Washington Post on Tuesday unveiled a new ad tech platform touted as a way to help newspapers counter the loss in online revenue to major platforms Google and Facebook. The daily, which is owned by Amazon founder Jeff Bezos, said the new self-service ad-buying interface called Zeus Prime would be offered to other newspapers as part of its Arc Publishing platform. "Through Zeus Prime, buyers will be able to easily execute an ad campaign by creating an ad format in a single click and targeting ... read more

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