As well, YellowPin gives users a guide to the activities their friends are engaging in around them, providing different options for social interaction.

Whether at the computer or on the go, YellowPin is transforming online socializing into in-person interactions for people who want to expand and connect their online network to real life activities.

Launching first on Facebook, socializers can update their selected friends or groups via the application online to show where they are and what they are doing or, when using a mobile phone, by simply sending a text message to 555888 with their location. T

he YellowPin service uses the same privacy settings as the popular social network, ensuring all information and updates are controlled by you, the subscriber - YellowPin will never publicize any personal information and does not use GPS or satellite technology to track your movements.

After adding the application, YellowPin aggregates your network of contacts on Facebook, which then enables you to pull information about the happenings around you and their whereabouts. Whether planning a night out with friends or networking for business, people can transform online social lives into real time interactions. Unlike other services, YellowPin:

+ Enables any phone with SMS capabilities to use the service - whether on a smartphone or standard, candy bar phone.

+ Pinpoints each person exactly where they are, not a 100-yard guestimate.

+ Communicates the activity a person is engaging in, rather than just longitude and latitude coordinates.

+ Aggregates friends' activity to give a user a clearer view of their social landscape.

+ Allows access to all function through the desktop app or SMS.

+ Puts people in charge of their information - unlike machines like satellites or track-and-trace programs.

+ Will never track your whereabouts - a practice commonly associated with location based services.

+ Provides a very secure and controlled environment for people to share their location and activities.

"With the launch of YellowPin, we are offering everyone a way to expand their social networks beyond their computer so that they can share their activities and interact with their friends - it's social networking with fresh air," said Sayles Braga, CEO of ABD3.

"With mobile slated to be the largest growth area for social networks, we believe that people should be free to interact with their friends and control their own information in that environment - not have a machine dictate it to them."

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