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Tablet sales jumped 50% in 2013: survey
by Staff Writers
Washington (AFP) Jan 29, 2014


Android in 79 percent of smartphones sold: survey
Washington (AFP) Jan 29, 2014 - The Google Android system was used on 78.9 percent of smartphones sold globally in 2013, a survey showed Wednesday.

The report by the research firm Strategy Analytics confirms the ascendancy of Android, which has extended its lead over Apple's iOS, which is used on the iPhone.

"There is little doubt that 2013 was the year of Android," said Neil Mawston, analyst with the consultancy.

"However, Android's annual growth rate slowed to 62 percent in 2013, its lowest level in the platform's history. We expect Android's growth to slow further in 2014 due to market saturation, and rivals like Microsoft or Firefox will be ready to pounce on any signs of a major slowdown for Android this year."

The report said Apple's global market share slipped to 15.5 percent in 2013 from 19.4 percent in 2012. Meanwhile Windows Phone grabbed third place with a 3.6 percent share, up from 2.7 percent a year earlier.

"Microsoft is now firmly established as the smartphone industry's third major ecosystem, shipping 35.7 million units worldwide," Mawston said.

"However, the Windows Phone platform is still struggling to gain traction in the low-tier and premium-tier smartphone categories and they remain serious weaknesses that Microsoft will need to address in 2014."

Strategy Analytics said global smartphone sales rose 41 percent last year to 990 million.

A report Monday by IDC said the total was just over one billion, with Samsung the largest vendor at 31.3 percent.

Global sales of tablet computers surged 50.6 percent last year, with Apple clinging to the top vendor spot amid strong gains by rivals, a survey showed Wednesday.

International Data Corp. (IDC) said worldwide tablet shipments totaled 217.1 million, up from 144.2 million in 2012.

IDC said Apple's iPad is increasing sales but slower than the overall market, and that growth rates are tapering off in the big markets like the United States.

"It's becoming increasingly clear that markets such as the US are reaching high levels of consumer saturation and while emerging markets continue to show strong growth this has not been enough to sustain the dramatic worldwide growth rates of years past," said IDC analyst Tom Mainelli.

"We expect commercial purchases of tablets to continue to accelerate in mature markets, but softness in the consumer segment -- brought about by high penetration rates and increased competition for the consumer dollar -- point to a more challenging environment for tablets in 2014 and beyond."

IDC said sales in the fourth quarter grew 62.4 percent from the third quarter to 76.9 million, amid a holiday season featuring several new product launches. That was up 28.4 percent from the same period a year earlier.

In the quarter, Apple sold 26 million iPads, for a 33.8 percent market share, IDC said. That was down from 38.2 percent a year earlier.

"While the quarter represented (Apple's) most successful on record, its year-over-year growth of 13.5 percent was well below the industry average," IDC said.

"The numbers bring into focus the challenges the company faces as it attempts to grow its tablet business in markets outside of its traditional mature-market strongholds and in the face of continued success from competitors both large and small."

Samsung was the number two vendor, selling 14.5 million tablets for an 18.8 percent market share, according to the survey.

IDC said Amazon -- which does not publicly reveal sales of its Kindle devices -- sold 5.8 million tablets in the fourth quarter, securing the number three spot globally with a 7.6 percent market share.

Taiwan's Asus was fourth with 5.1 percent and China's Lenovo fifth with 4.4 percent, the survey showed.

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