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Sarantel Launches LBS Pro High-Performance GPS Antenna

The Sarantel LBS Pro delivers the level of positional accuracy and reliable performance that is essential for hands-free pedestrian navigation, which consumers are increasingly demanding.
by Staff Writers
Half Moon Bay CA (SPX) Oct 15, 2008
Sarantel has launched its location-based services (LBS) Pro antenna in the U.S. market at the Canalys Navigation Forum. The LBS Pro is a miniature energy-saving high-performance GPS device aimed at mobile handset manufacturers.

The new product outperforms existing GPS antennas and is small enough to fit in most compact handset models.

"The US market for mobile GPS navigation, once tiny compared to the European market, is now the fastest growing region for this type of devices," said Chris Jones from Canalys.

"The LBS technology in combination with the social networking phenomenon could accelerate this growth even more, producing the next wave of mobile services, meeting high consumer expectations and generating additional revenue to handheld manufacturers."

The Sarantel LBS Pro delivers the level of positional accuracy and reliable performance that is essential for hands-free pedestrian navigation, which consumers are increasingly demanding. Accuracy and reliability are fundamental to the success of LBS, which will drive future mobile services. The antenna is based on Sarantel's PowerHelix filtering technology, which offers the following advantages over traditional antennas:

+ Better performance in urban environments with tall buildings, which typically impede satellite reception.

+ Does not lose energy and de-tune when held close to the body. This means that mobile consumers can leave their phones in their pockets while listening to turn-by-turn instructions through their headsets, resulting in a more natural and safe hands-free user experience.

+ Requires a minimum of 10 percent less GPS battery power so that consumers can practically use their phone for pedestrian navigation.

"We are excited to launch our latest product in the U.S. market which will go a long way towards solving the positional accuracy and reliability issues with GPS in mobile phones, a prerequisite to true implementation of LBS services that meet consumers' interests, like social networking and non-invasive targeted mobile advertising," said David Wither, CEO, Sarantel.

"Sarantel has proven the phones equipped with our technology are able to work reliably in the users pocket which we believe it an essential feature for broad adoption of a range of LBS applications."

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