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Most parents monitor kids on Facebook: study
by Staff Writers
Los Angeles (AFP) June 13, 2013


Google dominates mobile ads, Facebook rises: survey
Washington (AFP) June 13, 2013 - Google captured more than half of the $8.8 billion spent on mobile Internet advertising worldwide last year and is expected to boost its share in 2013, a market watchers said Thursday.

Google also took in one-third of all digital ad dollars spent globally, according to eMarketer, in its first figures on worldwide digital and mobile advertising at major Internet companies.

The eMarketer figures showed Google had $4.6 billion in mobile ad revenues, a figure expected to rise to $8.85 billion in 2013. That would bring its market share from 52 percent in 2012 to 56 percent this year.

Facebook, meanwhile, which had no mobile revenue in 2011, took in $470 million and is expected to increase mobile revenues by more than 333 percent to over $2 billion in 2013.

That would account for a 12.9 percent share of the global online mobile advertising market, eMarketer said.

Among the others in the mobile ad sector is online music group Pandora, which is expected to see revenues jump to $400 million this year, but with its market share slipping slightly to 2.5 percent.

Twitter meanwhile is expected to increase its share to nearly two percent this year with $310 million in revenues.

For the overall online advertising market, Google is expected to boost its share to 33.2 percent from 31.5 percent last year. Facebook is expected to hold second place and increase its share to five percent, followed by Yahoo! (3.1 percent) and Microsoft (1.8 percent).

EU anti-trust authorities have been investigating Google's dominance of online search advertising platforms.

Some two-thirds of American parents monitor their children's Facebook activities, but a large percentage say they trust their youngsters to manage on their own, a study showed Thursday.

The survey by the Annenberg Center for the Digital Future at the University of Southern California found 70 percent of parents keep tabs on their kids' Facebook accounts. Some 46 percent had passwords.

Yet 30 percent said they allow their children to manage their own social media activities, with some saying it was because they trust their children, or because monitoring would indicate a lack of trust.

Nine percent of those who allow children to roam free on Facebook said they did not know how to use the social network, and seven percent said they lacked time.

"It's every parent's dilemma to know when to trust their children," said Jeffrey Cole, director of the center.

"In the last five years, we have seen many new issues about parenting and technology evolve that previous generations never encountered.

"How parents cope with their children using social media like Facebook represents only one aspect of these issues."

The survey also asked adults at what age the children in their households should have a mobile phone or Facebook account. They responded the appropriate average is 13 for mobile phones and 15 for a Facebook account.

The findings are part of the 2013 Digital Future Project, the longest study of its kind of the views and behavior of Internet users and non-users.

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