Subscribe free to our newsletters via your
. Space Industry and Business News .




TECH SPACE
Facebook unveils speedier app for iPhone, iPad
by Staff Writers
San Francisco (AFP) Aug 23, 2012


Facebook unveils new search ad plan
San Francisco (AFP) Aug 23, 2012 - Facebook has unveiled a new feature which delivers ads to users based on their search queries, taking a page from a strategy used effectively by Google and others.

"We have launched a feature that surfaces sponsored results along with the organic results when people are looking for things on Facebook," a Facebook spokeswoman said.

"We try to show people apps and pages they'll be most interested in."

The world's biggest social network gets most of its revenues from ads, but until now has not directly linked those ads to search queries in the manner of the big search engines like Google and Yahoo.

The move comes with Facebook seeking to reassure investors it can boost revenues after a disastrous public offering in May, after which its share price fell by more than half.

Facebook unveiled a new mobile app Thursday for its users on Apple iPhone and iPad, saying it would speed up the performance of people accessing the world's biggest social network.

The new app is "a major update to the Facebook for iOS rebuilt from the ground up, to focus on one thing, performance," said Facebook product manager Mick Johnson.

Johnson told AFP that those using the app on Apple devices would be able to perform many functions "twice as fast" including opening the application, scrolling through their newsfeed and opening a photo.

"We kept the visual layout pretty much the same," he said. "The focus of this was performance."

Facebook made other improvements to help make its app more user-friendly, Johnson said.

"We saw many people using Facebook for iPhone one-handed," he said, so the developers made it easier to do certain things such as opening or closing a photo by swiping the screen with one's thumb.

The new version of the app for iPad will also allow users to create a "timeline" which can be done on Facebook in other versions.

The Facebook 5.0 app will be compatible with versions 4.3 and newer of the Apple mobile operating system.

Facebook has some 500 million mobile users, but the company does not break down statistics for those using specific operating systems.

.


Related Links
Space Technology News - Applications and Research






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle








TECH SPACE
Global tablet sales to top 100 million in 2012: survey
Washington (AFP) Aug 23, 2012
The global market for tablet computers is extending its sizzling growth and will likely top 100 million in 2012, a research firm said Thursday. The April-June quarter set a new record for tablet shipments of nearly 25 million units - up 36 percent from the prior quarter and 77 percent year-over-year, according to ABI Research. Apple iPad shipments represented nearly 69 percent of the to ... read more


TECH SPACE
Scientists shed light on glowing materials

New space-age insulating material for homes, clothing and other everyday uses

Global tablet sales to top 100 million in 2012: survey

Next Generation 3-D Theater: Optical Science Makes Glasses a Thing of the Past

TECH SPACE
Lockheed Martin Wins Role on Defense Information Systems Agency Program

Raytheon unveils cross domain strategy to securely access information via mobile devices

NATO Special Forces Taps Mutualink for Global Cross Coalition Communications

Northrop Grumman Demonstrates Integrated Receiver Circuit Under DARPA Program

TECH SPACE
ASTRA 2F touches down in French Guiana for Arianespace's next Ariane 5 dual-passenger mission

Satellite preparations move into full swing for the next Arianespace Soyuz mission from French Guiana

Russian Booster Rocket Lifts US Satellite in Seaborne Launch

India's GSAT-10 satellite continues its checkout for the upcoming Arianespace Ariane 5 mission

TECH SPACE
A GPS in Your DNA

Next Galileo satellite reaches French Guiana launch site

Raytheon completes GPS OCX iteration 1.4 Critical Design Review

Mission accomplished, GIOVE-B heads into deserved retirement

TECH SPACE
Peru on track to build new Cusco airport

Iraq expects first F-16 fighter jets in 2013

Swiss fighter jet purchase to go ahead despite criticism

Taiwan's China Airlines boosts Auckland flights

TECH SPACE
A new route to dissipationless electronics

Electronic Read-out of Quantum B

IBM buys flash memory firm

NIST's speedy ions could add zip to quantum computers

TECH SPACE
Vecmap tracks the Asian bush mosquito

NASA Selects Combined Data Services Contract For Polar Satellites

Proba-1 microsat snaps Olympic neighbourhood

Sparse microwave imaging: A new concept in microwave imaging technology

TECH SPACE
Earthworms soak up heavy metal

Italians protest against pollution from steelworks

Vietnam, US begin historic Agent Orange cleanup

Worldwide increase of air pollution




The content herein, unless otherwise known to be public domain, are Copyright 1995-2014 - Space Media Network. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement