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Facebook plays to social ties with Portal smart-screen
By Glenn CHAPMAN
San Francisco (AFP) Sept 18, 2019

Zuckerberg sets talks in Washington on 'future regulation'
Washington (AFP) Sept 18, 2019 - Facebook chief executive Mark Zuckerberg was expected in Washington Thursday for private talks with policymakers as the leading social network faces a myriad of regulatory and legal issues.

Zuckerberg's visit comes five months after his stormy appearance before Congress, where he was grilled on Facebook's data protection and privacy missteps.

"Mark will be in Washington, DC, to meet with policymakers and talk about future internet regulation. There are no public events planned," a Facebook spokesman said Wednesday.

The news comes with federal and state anti-trust enforcers looking into potential anti-competitive actions by Facebook, and with US lawmakers debating national privacy legislation.

Two months ago, the US Federal Trade Commission hit Facebook with a record $5 billion fine for data protection violations in a wide-ranging settlement that calls for revamping privacy controls and oversight at the social network.

Earlier Wednesday, executives from Facebook, Google and Twitter appeared before a Senate panel to answer questions on "digital responsibility" in the face of online violence and extremism.

Facebook announced this week it had teamed up with the London police to refine its data practices as part of a ramped-up effort to thwart live-streams of terror attacks such as the New Zealand mosque massacre.

Separately, Facebook announced it had drafted its charter for its "independent oversight board," giving the panel the authority to overrule Zuckerberg and other executives on questions of appropriate content.

Facebook making ads more playful
New York (AFP) Sept 19, 2019 - Facebook said Thursday it will let advertisers pack more fun into marketing messages with augmented reality, games and playful polls to prompt interactions.

People using the leading social network or its Instagram or Messenger services could be enticed with ads that ask for opinions, invite game moves, or tap into camera capabilities to provide a virtual glimpse at how they might look wearing certain lipstick.

Ads with such interactive features are not uncommon, particularly on smartphones.

"Advertising needs to work harder than ever to be more relevant and rewarding for the people we're making it for," said Facebook vice president of global business marketing and chief creative officer Mark D'Arcy.

"Creativity, as always, is the key and our new polling, AR, and Playable Ads are great examples of more interactive and playful ways to surprise, delight, inform, and connect with the audiences and communities we all serve."

The rise of interactive advertising is a strong example of how internet users in the era of smartphones and social media have become part of the creative process online and expected engagement, according to D'Arcy.

Ads at a "Stories" feature at ephemeral photo and video sharing service Instagram already allows for polls or fielding questions. Those tools will now be applied to video ads in the leading social network mobile app, according to Facebook.

Facebook advertisers will be able to incorporate augmented reality into marketing messages in the coming months, according to executives.

Facebook on Wednesday unveiled second-generation Portal smart screens, touting them as a way to stay connected to loved ones at the leading social network.

Facebook also pushed down costs to make new Portal, Portal Mini, and Portal TV devices more enticing to consumers at a starting price of $129.

Portal and Portal Mini will begin shipping on October 15, while a notepad-sized Portal TV device that turns a television into a smart screen for video calls and more will begin shipping on November 5 at a price of $149.

Facebook would not disclose how many Portal devices have been sold since they were introduced late last year, but said adoption has been strong enough to inspire second-generation models.

Shipments of smart speakers in the US last year nearly doubled to 57.5 million, with Amazon accounting for about 48 percent of the market and Google claiming nearly 39 percent, according to International Data Corp.

Amazon Echo and Google Nest smart devices use their respective digital assistant software to infuse in-home speakers and screens with voice-commanded intelligence.

"We know the smart device category is packed and competitive; and those devices are great," Facebook augmented and virtual reality vice president Andrew "Boz" Bosworth said while providing a look at the Portal line-up.

"But, Portal is the only device that is going to connect you with people you care about; and I would contend that any smart device that doesn't do that isn't that smart at all."

- Calling WhatsApp -

Amazon Echo Show and Google Nest smart screens can be used to make video calls, but Portal is tied into connections at Facebook, Messenger, and WhatsApp, which is encrypted end-to-end.

The Facebook-owned messaging apps as well as the social network itself are each used by more than a billion people monthly.

"This is not about the world needs another Echo Show or the world needs another Google Nest Hub, this is a product that serves a very specific purpose and is messaged accordingly, that's the person-to-person interaction," Gartner personal technologies research director Werner Goertz said at the briefing.

Mindful that internet users have become wary of their privacy at Facebook, features built into Portal include physical switches to turn off cameras and microphones.

Covers can be slid over camera lenses, and data from cameras and microphones is processed on devices instead of on data centers in the cloud.

Facebook's system knows which parties are being connected on video calls, but doesn't listen to what is said, Facebook executives said.

Portal users will be able to opt out of having snippets of voice commands stored and reviewed to improve the software's grasp of spoken words, according to Bosworth.

- TV and games -

Portal TV features include using augmented reality for funny looks and playing games such as boat-sinking classic "Battleship," along with the ability to watch Amazon Prime shows with far-away friends or family.

The voice-commanded smart screens can also be used for other online television apps or for streaming music services such as Pandora and Spotify.

Facebook said its advertising system would know little about Portal users, and that it had no plans at this time to weave money-making marketing into the video-calling service.

"This product is the core essence of what Facebook does; it connects you with the very people you care most about," Bosworth said.

Portal digital aide software works alongside Amazon virtual assistant Alexa, which also provides software brains for Echo devices.

Facebook was also expanding Portal available from just Canada and the US to include Australia, Britain, France, Italy, New Zealand, and Spain.


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Health fears prompt Swiss 5G revolt
Geneva (AFP) Sept 18, 2019
Switzerland was among the first countries to begin deploying 5G, but health fears over radiation from the antennas that carry the next-generation mobile technology have sparked a nationwide revolt. Demonstrators against the technology are due to fill the streets of Bern later this month, but already a number of cantons have been pressured to put planned constructions of 5G-compatible antennae on ice. The technology has been swept up in the deepening trade war between China and the United States, ... read more

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