Subscribe free to our newsletters via your
. Space Industry and Business News .




INTERNET SPACE
Facebook opens ad targeting to outside applications
by Staff Writers
San Francisco (AFP) Oct 07, 2014


Facebook on Tuesday ramped up its "Audience Network" that mines what it knows about users to target ads in other applications on smartphones or tablet computers.

Audience Network, announced earlier this year at a Facebook conference for developers, expands the social network's ad platform beyond its borders on the vast landscape of mobile apps.

In a global coming out of sorts, Facebook announced it is making the network available to more marketers worldwide

"The Audience Network uses the same targeting and measurement features that marketers already use when advertising on Facebook," the social network said in a blog post that promised ads designed "to fit seamlessly" within apps.

The move was expected to boost Facebook revenue from mobile advertising, according to analysts.

"With the expansion of the Facebook Audience Network, advertisers are getting what they had been hoping for: the ability to use rich social media user data to reach consumers not only on Facebook, but on other mobile apps and services as well," said eMarketer principal analyst Debra Aho Williamson.

Facebook claimed 16.5 percent of worldwide mobile advertising revenue in 2013, with that share growing to 20.4 percent this year, according to eMarketer.

Facebook net income in the second quarter of this year leapt to $791 million on revenue that surged to $2.91 billion, with approximately 62 percent of that money coming from ads served up on mobile devices such as smartphones or tablet computers.

The number of people who visited the online social network at least once a month climbed to 1.32 billion, according to Facebook.

The California-based Internet titan is to report its most recent quarterly earnings on October 28.

gc/rl

Facebook

.


Related Links
Satellite-based Internet technologies






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle




Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News





INTERNET SPACE
JPMorgan: info on 76 mn households hit in data breach
New York (AFP) Oct 02, 2014
JPMorgan Chase said Thursday that information such as names and addresses for 76 million household customers and seven million businesses was compromised in a data breach this summer. But the largest US bank said there was no evidence that critical account information such as account numbers, user identities or social security numbers were stolen by the hackers. The bank "continues not ... read more


INTERNET SPACE
3D printer makes bionic hand for 5-year-old girl

Fed Up With Federal Inaction, States Act Alone on Cap-and-Trade

Czechs preparing international tender for air defense radar

How to make stronger, 'greener' cement

INTERNET SPACE
'Space bubbles' may have aided enemy in fatal Afghan battle

Space control Airmen ensure constant communication

Russian Aerospace Defense Forces Again Dismiss Satellite Explosion Rumors

Harris Corporation supplying radios to Air Force Special Operations Command

INTERNET SPACE
Proton Failure Review Board Concludes Investigation

Arianespace's lightweight Vega launcher is readied for its mission with the European IXV spaceplane

Soyuz Rocket Awaiting Launch at Baikonur Cosmodrome

Elon Musk, Rick Perry attend groundbreaking for Texas spaceport

INTERNET SPACE
Russia Unable To Reject Foreign Parts in GLONASS Satellites

Talks Over GLONASS Station Locations in US on Hold

Sam Houston State study examines use of GIS in policing

Western Sanctions Fail to Impede GLONASS Satellite Production

INTERNET SPACE
Next phase of underwater MH370 search begins

High-performance military helo S-97 Raider makes debut

Boeing relocating jobs from Washington State

Germany 'erring on side of safety' regarding Eurofighter defect

INTERNET SPACE
Intel to buy stake in two Chinese firms

Oxides Discovered by CCNY Team Could Advance Memory Devices

New discovery could pave the way for spin-based computing

Future flexible electronics based on carbon nanotubes

INTERNET SPACE
NASA satellite spies sediment plumes along Greenland coast

NASA Ocean Data Shows 'Climate Dance' of Plankton

NASA photos shows vanishing Aral Sea

SSTL demonstrates new ocean winds and waves measuring method

INTERNET SPACE
And now the Acropolis is crumbling...

California becomes first US state to ban plastic bags

EU wants Greece fined over toxic waste

Researchers develop unique waste cleanup for rural areas




The content herein, unless otherwise known to be public domain, are Copyright 1995-2014 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement All images and articles appearing on Space Media Network have been edited or digitally altered in some way. Any requests to remove copyright material will be acted upon in a timely and appropriate manner. Any attempt to extort money from Space Media Network will be ignored and reported to Australian Law Enforcement Agencies as a potential case of financial fraud involving the use of a telephonic carriage device or postal service.