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Bartz fired as Yahoo! chief executive
by Staff Writers
San Francisco (AFP) Sept 6, 2011

Yahoo!'s board of directors fired chief executive Carol Bartz on Tuesday, less than three years after she was brought in to help turn around the struggling Internet company.

Yahoo! said Bartz was being removed "effective immediately" and that chief financial officer Timothy Morse would serve as interim chief executive while the board of directors searches for a new CEO.

Yahoo! also said it had named an Executive Leadership Council to carry out a "comprehensive strategic review" of the Sunnyvale, California-based company.

"On behalf of the entire board, I want to thank Carol for her service to Yahoo! during a critical time of transition in the company's history, and against a very challenging macro-economic backdrop," Yahoo! chairman Roy Bostock said in a statement.

While thanking Bartz, who replaced Yahoo! co-founder Jerry Yang as chief executive in January 2009, Bostock made it clear that the board believes the company has failed to live up to its potential.

"The board sees enormous growth opportunities on which Yahoo! can capitalize, and our primary objective is to leverage the company's leadership and current business assets and platforms to execute against these opportunities," he said.

"We have talented teams and tremendous resources behind them and intend to return the company to a path of robust growth and industry-leading innovation," the Yahoo! chairman said.

"We are committed to exploring and evaluating possibilities and opportunities that will put Yahoo! on a trajectory for growth and innovation and deliver value to shareholders," Bostock said.

The 62-year-old Bartz, a former chief executive of business software company Autodesk, sent a brief email to Yahoo! employees announcing her departure.

"I am very sad to tell you that I've just been fired over the phone by Yahoo's Chairman of the Board," said the email first obtained by the technology blog AllThingsD. "It has been my pleasure to work with all of you and I wish you only the best going forward."

Bartz overhauled the management team at Yahoo! after taking over from Yang on a four-year contract and drastically cut costs with several rounds of layoffs.

She negotiated an Internet search deal with Microsoft in a strategic shift away from the company's online search roots and began transforming Yahoo! into a venue for personalized content.

At a recent shareholders meeting, Bartz sought to assure investors that she was leading a focused effort to transform Yahoo! into "a premier digital media company" serving up online offerings tailored to the tastes of its 680 million users worldwide.

But the Silicon Valley veteran has had a rocky tenure and Yahoo!'s share price has languished despite her efforts to return the company to its former glory.

Earlier this year, Yahoo! engaged in a public fight with the Alibaba Group, in which Yahoo! owns a 43 percent stake, over Alipay, a leading online payments platform in China.

Yahoo! notified the US Securities and Exchange Commission (SEC) in May that ownership of Alipay had been shifted to a Chinese firm owned mostly by Alibaba chief executive Jack Ma.

Yahoo! said the transfer was done without the knowledge or approval of Alibaba's board of directors or shareholders.

Yahoo! and Alibaba reached an agreement in July over ownership of Alipay but the dispute took a toll on the confidence of investors in Bartz' leadership.

Bartz' most notable move during her tenure was the search and advertising partnership forged with Microsoft in a bid to jointly take on search leader Google.

Under the agreement, Yahoo! uses Microsoft's search engine on its own sites while providing the exclusive global sales force for premium advertisers.

Morse, 42, the interim CEO, has served as chief financial officer at Yahoo! since July 2009. He previously held the same position at semiconductor firm Altera.

Yahoo! shares were up 6.27 percent at $13.72 in after-hours electronic trading.

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CEO Bartz tried to return Yahoo! to former glory
San Francisco (AFP) Sept 7, 2011 - Carol Bartz, fired after two and a half years at the helm of Yahoo!, struggled to revive the Internet pioneer but failed to raise its languishing share price during her rocky tenure.

The no-nonsense Silicon Valley veteran overhauled the management team at Yahoo! shortly after taking over as CEO in January 2009 on a four-year contract and drastically cut costs with several rounds of layoffs.

She also negotiated an Internet search deal with Microsoft in a strategic shift away from the Sunnyvale, California-based company's online search roots and began transforming Yahoo! into a venue for personalized content.

At a recent shareholders meeting, Bartz insisted she was leading a focused effort to transform Yahoo! into "a premier digital media company" serving up online offerings tailored to the tastes of its 680 million users worldwide.

But the moves failed to excite investors, and her tenure was overshadowed by a public fight with the Alibaba Group, in which Yahoo! owns a 43 percent stake, over Alipay, a leading online payments platform in China.

Bartz's most notable move during her tenure was the search and advertising partnership forged with Microsoft in a bid to take on search leader Google.

But the agreement -- under which Yahoo! uses Microsoft's search engine while providing the global sales force for premium advertisers -- failed to convince Yahoo!'s board of directors that she could turn the company around.

Bartz, 62, had previously served as the chief executive at Autodesk from 1992 to April 2006, when she became executive chairman of the company, which is based in San Rafael, California and has some 7,000 employees.

The 2D and 3D design software firm grew from 285 million dollars a year when Bartz took over to 1.52 billion dollars a year in 2006, when she stepped aside.

Before joining Autodesk, Bartz, who also served on President George W. Bush's Council of Advisors on Science and Technology, worked at Sun Microsystems, Digital Equipment Corp. and 3M Corp.

A University of Wisconsin graduate with an honors degree in computer science, Bartz also holds honorary degrees from the New Jersey Institute of Technology, Worcester Polytechnic Institute and William Woods University.

She has long been one of the most visible women in Silicon Valley.

In 2005, she was named one of the "50 Most Powerful Women in Business" by Fortune magazine and one of "50 Women to Watch" by The Wall Street Journal. That same year, Barron's named her one of "The Worlds 30 Most Respected CEOs."

"Those who know me know that I am a straight-shooter," Bartz said upon taking the helm of Yahoo! in 2009.

"My focus is on turning this company around. I would not be here if I didnt think these objectives were achievable."

She struck a more resigned tone on Tuesday in an email to employees following her dismissal.

"I am very sad to tell you that I've just been fired over the phone by Yahoo's Chairman of the Board," the message said.

"It has been my pleasure to work with all of you and I wish you only the best going forward."





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