Subscribe to our free daily newsletters
  Space Industry and Business News  




Subscribe to our free daily newsletters



'Phoney' queues used to spur Polish iPhone launch

by Staff Writers
Warsaw (AFP) Aug 22, 2008
Poland's biggest telecoms operator, Telekomunikacja Polska, acknowledged Friday that it had paid young, hip-looking film extras to stand in queues for the national launch of Apple's iPhone.

"It was a marketing move. We thought it was a pretty interesting strategy," TP spokesman Wojciech Jabczynski told AFP.

TP is controlled by France Telecom, which owns the Orange mobile telephone brand.

The iPhone, which had its initial launch in the Unites States in July, went on sale at Orange's Polish stores on Friday after the stroke of midnight (2200 GMT Thursday).

In other parts of the world, Apple fans have stood in line for hours -- and sometimes days --- to get their hands on the new iPhone.

On Thursday evening, apparent queues began forming outside Orange's stores across Poland, with some in the line offering to sell their slot to passers-by for 100-300 zlotys (30-90 euros, 45-135 dollars).

"The aim was to attract attention. The people in the queues told passers-by about the iPhone," said Jabczynski.

Such a marketing ploy is ironic in Poland because queues were a regular and much-loathed feature of daily life until the fall of the country's communist regime in 1989, because of endless shortages of even the most basic goods.

Jabczynski said TP was pleased with the results of the launch but declined to reveal any figures.

"We couldn't have expected the same kind of fever as in the United States given that Apple's products aren't that well-known in Poland and in central Europe in general," he said.

"A total of 38,000 people signed up on our website to be kept up to date about the iPhone before the launch," he said. "Interest for Apple's phone is growing all the time."

The iPhone was also launched on Friday in Poland by one of the country's other four mobile operators, Era, which is controlled by Deutsche Telekom.

Related Links
Satellite-based Internet technologies



Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News


Tiny nation of Niue gets laptop for every child
Niue (AFP) Aug 21, 2008
The tiny South Pacific nation of Niue Thursday became the first nation in the world to issue laptop computers to all its children, officials said.







  • Tiny nation of Niue gets laptop for every child
  • 'Phoney' queues used to spur Polish iPhone launch
  • Yahoo mixes old and new in Internet-age news service
  • 'Cloud computing' trend heightens privacy risks

  • Inmarsat Selects ILS Proton To Launch S-Band Satellite For Europe
  • Forecast International Projects 50 Billion Dollar ELV Market
  • Successful Launch For Third Inmarsat-4 Satellite
  • Russian Rocket To Launch US Commercial Satellite August 19

  • The M2-F1 - An Aircraft Without Wings
  • China's Tianjin building runway for Airbus test flights: report
  • NASA evaluates new wing sensor
  • Russia And China May Co-Design New Passenger Plane

  • Satellite's Data Collection Will Support Warfighter
  • Boeing Awarded E-6B Upgrade Contract
  • Defense Support Program Satellite Decommissioned
  • Raytheon Bids For USAF Command And Control Contract

  • Key Advance Toward Micro-Spacecraft
  • MIT's Lincoln Lab Upgrades Sputnik-Era Antenna
  • New Metamaterials Bend Light Backwards
  • GMV Releases Hifly 6 Satellite Control System

  • Chris Smith Named Director Of Cerro Tololo Inter-American Observatory
  • AsiaSat Appoints New General Manager China
  • NASA names aeronautics administrator
  • Edwin Miller Leads Reusable Solid Rocket Booster Project

  • GOCE To Look At The Earth Surface And Core
  • Tropical Storm Fay's Center Now Moving Inland
  • Saharan Dry, Dusty Air Lessened Intensity Of 2007 Hurricane Season
  • Ball Aerospace Begins Final Prep For NPOESS OMPS Instrument

  • Improved Satellite Navigation For Remote Areas
  • DPRK Applies Space Information Science Into Economy
  • First Of 300 GE China Mainline Locomotives To Arrive In China
  • Business Benefits Drive Fleet Management Systems Growth

  • The content herein, unless otherwise known to be public domain, are Copyright Space.TV Corporation. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space.TV Corp on any Web page published or hosted by Space.TV Corp. Privacy Statement