Washington (AFP) March 14, 2011
More Americans are getting their news from the Internet than from print newspapers for the first time as audience figures for cable news programs fall, according to a report released on Monday.
The State of the News Media 2011 report by the Pew Project for Excellence in Journalism said that in another first, online advertising revenue topped that of print newspapers last year.
Forty-six percent of Americans now get news online at least three times a week, surpassing newspapers (40 percent) for the first time, the report said.
"People are spending more time with news than ever before," the report said. "But when it comes to the platform of choice, the Web is gaining ground rapidly while other sectors are losing."
It said only local television news is a more popular platform than online news sites with 50 percent of Americans citing it as their top news destination.
The audience for cable television news declined substantially in 2010, the report said, with the median viewership falling by 16 percent to an average of 3.2 million in prime-time.
CNN's median prime-time viewership fell 37 percent to 564,000 viewers.
Evening network television news audiences fell by 752,000 viewers, or 3.4 percent, from 2009, but network TV news still attracted an average audience of 21.6 million people.
Print newspaper circulation continued to decline in 2010 with weekday circulation down five percent and Sunday circulation falling 4.5 percent.
Print newspaper advertising revenue fell 6.4 percent in 2010 from the previous year to $22.8 billion while newspapers made an additional $3 billion from online ads.
"For the first time, more money was spent on online advertising than on print newspaper advertising," the report said. Online advertising grew 13.9 percent overall to $25.8 billion in 2010 according to figures from eMarketer.
Circulation revenue for newspapers is expected to be flat or down marginally in 2010, the report said, after falling 10 percent from 2003 to 2009.
Despite sliding print ad revenue and circulation, newspapers "generally are still operating in the black," the report said, with profit margins around five percent.
On the job front, the report said US newspapers "trimmed only marginally in 2010" after cutting nearly a third of their staff in the previous decade.
"We estimate losses of about 1,100 to 1,500 people, or three percent to four percent," it said.
Online news outlets, meanwhile, are hiring, the report said, citing AOL, Yahoo! and The Huffington Post, which was purchased by AOL for $315 million.
Meanwhile, the number of ad pages sold across the magazine industry overall was flat in 2010 (down 0.1 percent) after steep declines in 2008 (11.7 percent) and in 2009 (25.6 percent), the report said.
While fewer Americans are reading print newspapers, more are using their cellphones and tablet computers like Apple's iPad to get local news and information.
Forty-seven percent of Americans use cellphones or tablet computers to get information on local weather, restaurant listings, local news and sports scores and traffic conditions, the report said.
But only 13 percent of mobile device owners are using applications, or apps, to tap into local information, the report found, and just 10 percent of that group pays for an app -- amounting to just one percent of the total US adult population.
"Many news organizations are looking to mobile platforms, in particular mobile apps, to provide new ways to generate subscriber and advertising revenues in local markets," said Lee Rainie, director of the Pew Research Center's Internet & American Life Project.
"The survey suggests there is a long way to go before that happens."
Share This Article With Planet Earth
Space Technology News - Applications and Research
Montreal newspaper to go digital
Montreal (AFP) March 11, 2011
A major French-language Canadian daily aims to shed its print edition over the coming years in favor of a digital newspaper for the iPad and other tablets, a report said Friday. Montreal's La Presse is planning to offer anyone who buys a three-year subscription a free iPad or other digital reader, said its competitor Le Devoir newspaper. The broadsheet first launched in 1884 is expected ... read more
Online sites top newspapers for Americans: report|
Made-for-Internet movie debuts on YouTube
Mideast unrest pushing up gem prices, say traders
Apple fans camp out for new iPad
InterSKY 4M Provides BLOS Comms For C4I Military Systems
LockMart Wins Role On Navy C4ISR Services Contract
ONR Moves A Modular Space Communications Asset Into Unmanned Aircraft For Marines
Northrop Grumman Next-Gen FBCB2 System Approved For Fielding
Indian Space Agency To Now Launch Three Satellites In April
New Dawn Arrives At Spaceport
ISRO Likley To Launch Resourcesat-2 In April
United Launch Alliance Launches Second OTV Mission
Complementary Technology Could Provide Solution To Our GPS Vulnerability
Coalition To Save Our GPS Launched
Garmin Announces The G1000H For Helicopters
New Marine And Coastal Geospatial Data Available
Budget airlines open up Asia's skies to the masses
Air NZ shares plunge on Japan, NZ. disaster profit warning
Private jet makers eye China's billionaires
Cathay Pacific orders 27 Airbus and Boeing planes
NIST Electromechanical Circuit Sets Record Beating Microscopic Drum
New Generation Of Optical Integrated Devices For Future Quantum Computers
JQI Physicists Demonstrate Coveted Spin-Orbit Coupling In Atomic Gases
New MIT Developments In Quantum Computing
NASA And Other Satellites Keeping Busy With This Week's Severe Weather
Can Bhuvan Give Google Earth A Run For Its Money
NASA Warns Ice Melt Speeding Up
GOCE Delivers On Its Promise
China cleaning up 'jeans capital'
Environmental Impact Of Animal Waste
Protecting Ecosystems, Pollution Remediation Goals Of Research
Battle on paradise Philippine island
|The content herein, unless otherwise known to be public domain, are Copyright 1995-2010 - SpaceDaily. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement|