Free Newsletters - Space - Defense - Environment - Energy - Solar - Nuclear
..
. Space Industry and Business News .




TECH SPACE
Microsoft tablet computer a big bet on future: analysts
by Staff Writers
San Francisco (AFP) June 19, 2012


Microsoft's decision to make its own tablet computer is a sign of frustration with its longtime hardware partners and a big bet on the technology giant's future, according to analysts.

Microsoft's empire was believed be at stake in a gamble that it can dethrone Apple's iPad in the tablet market, and weather backlash from original equipment manufacturers (OEMs) that license its software.

"It's a bold move by Microsoft, and it shows just how concerned they are about Apple and the threat Apple is to their ecosystem right now," Gartner analyst Michael Gartenberg told AFP.

"This is (chief executive Steve) Ballmer pushing all the chips to the middle of the table and betting really heavily," he continued. "Microsoft is clearly all-in."

Microsoft on Monday unveiled its first tablet computer, the Surface, running on Windows software to take on iPads.

Chief executive Steve Ballmer described the iPad challenger -- complete with ultra thin covers-cum-keyboards in a range of colors -- as a tablet that "works and plays" as he presented it at a press event in Los Angeles.

"It looks like a really nice product; well designed and well thought out," said NPD Group analyst Stephen Baker.

Microsoft did not reveal when Surface would be available, or the prices for the various models. But it appeared the tablets would debut with Windows 8 operating software later this year and be priced on par with similar devices.

Analysts agreed that Microsoft had the components for success: impressive hardware, stunning screen quality, an online shop for "apps," and troves of films, music and other content at Zune and Xbox Live.

Microsoft recently announced SmartGlass applications that let tablets synch with its leading Xbox 360 videogame consoles and invested more than a half-billion dollars in Barnes & Noble's Nook e-book business.

Microsoft also owns Skype internet telephony service.

The Redmond, Washington-based company has an ample war chest to invest in promoting its tablet.

What remains to be seen is whether Microsoft can put those pieces into a winning formula or whether it will repeat the failure it had when it launched Zune MP3 player hardware to compete with Apple's iPod devices.

Independent analyst Rob Enderle of Silicon Valley hung blame for the flop on Microsoft's shoulders, contending that the company didn't give Zune the funding and resources it needed to be a market hit.

"This is Microsoft's chance to show they have learned the lesson from the Zune," Enderle said.

"This time Microsoft is really going to have to step up," Enderle continued. "With the right resources, this could work."

While Microsoft could shrug off losing the MP3 player market to longtime rival Apple, it can't afford to lose a tablet market with the promise of eclipsing and even replacing the desktop computers, according to analysts.

"This time, if they lose, it is the desktop computer and with that goes three-fifths of Microsoft," Enderle said.

"OEMs are saying that the PC doesn't matter any more and that the tablet really is the future; which is what Bill Gates said in the early 2000s," he added, referring to Microsoft's famous co-founder.

"It has just been unfortunate that Apple has been proving him right on their platform."

Forrester analyst Sarah Rotman Epps warned that Microsoft could be "its own worst enemy" if it overwhelms consumers with configuration options and chipset choices instead of focusing on keeping tablets easy to pick and simple to use.

Among the reasons that this change of strategy is dramatic is that it promised to make adversaries of partners that license Microsoft software to put into devices.

It appeared Microsoft was taking a page from Apple's playbook by taking control of the tablet "ecosystem" from the hardware to the software to the delivery of digital content.

"It felt like they were channeling Steve Jobs at some point," Gartenberg said of the Surface event.

"This whole thing had a very Apple-esque feel and the only company that has been good at being Apple is Apple."

To some extent the tablet move was pay back of a sort to Microsoft partners who have embraced making tablets on Android software provided free by Google, according to analysts.

While competing with companies that license its software will strain relationships, Microsoft would irk them further by undercutting them with low tablet prices to gain market share.

"So many details are missing that we will just have to wait and see," Gartenberg said.

"The payoff on the big bet is that Microsoft becomes a consumer brand and stays relevant in the consumer's digital life," he continued. "They have everyone's attention now let's see what they are going to do with it."

.


Related Links
Space Technology News - Applications and Research






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle




Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News





TECH SPACE
Microsoft stirs buzz on possible iPad challenger
Los Angeles (AFP) June 18, 2012
Microsoft kept the tech world buzzing Monday ahead of a mysterious announcement which has fueled speculation the software giant may unveil a product to challenge the Apple iPad. The venue for the invite-only announcement, shrouded in secrecy reminiscent of tech mega rival Apple's media-frenzied unveilings, was disclosed to participants only hours before the event itself. Journalists - w ... read more


TECH SPACE
Lockheed Martin ATC Delivers Flight Hardware For Magnetospheric Multiscale Mission

Boeing Completes CDR of MEXSAT Geomobile Satellite System

Panasonic's first Android-based 'toughpad' unveiled in Asia

Microsoft tablet computer a big bet on future: analysts

TECH SPACE
Raytheon receives contract to link Navy Multiband Terminal to USAF's Polar Satellite

Raytheon receives $79 million award for US Navy Multiband Terminal systems

Northrop Grumman Completes CDR For Integrated Air And Missile Defense Battle Command System

ASC Signal Introduces Redundancy Technology For Seamless Switching of Antenna Systems

TECH SPACE
NASA Administrator Bolden Views Historic SpaceX Dragon Capsule

NASA's NuSTAR Mission Lifts Off

Orbital Launches Company-Built NuSTAR Satellite Aboard Pegasus Rocket for NASA

NuSTAR Arrives at Island Launch Site

TECH SPACE
GPS being used as weather forecast tool

Apple fends off Android challenge with maps, Siri

Boeing, Raytheon and Harris to Pursue GPS Control Segment Sustainment Contract

Revamped Google maps goes offline for mobile

TECH SPACE
Jetstar Japan chief says no threat to JAL's revival

Embraer ups components output in Portugal

Norway orders first two F-35 fighters as part of $10bn deal

Norway orders first two F-35 fighters as part of $10bn deal

TECH SPACE
Quantum bar magnets in a transparent salt

Researchers 'heal' plasma-damaged semiconductor with treatment of hydrogen radicals

Relocating LEDs from silicon to copper enhances efficiency

UCSB scientists synthesize first genetically evolved semiconductor material

TECH SPACE
Embedded Educators: Teacher Research Experience in Greenland with Operation IceBridge

Google launches cultural map of Brazil's Amazon tribe

Indra Incorporates Rapideye Satellite Capacity Into Its Earth Observation Service

Satellite Sees Smoke from Siberian Fires Reach the U.S. Coast

TECH SPACE
New Software Forecasts Noise Levels in a Street

Red Cross sounds alarm about weapon contamination

UN environment summit opens, but prospects grim

Rights group slams 'lawless' Indian mining industry




The content herein, unless otherwise known to be public domain, are Copyright 1995-2014 - Space Media Network. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement