Space Industry and Business News  





.
TECH SPACE
Microsoft pinning mobile hopes on new operating system

by Staff Writers
New York (AFP) Oct 9, 2010
Microsoft unveils a new mobile phone operating system on Monday in what is being seen as a potentially make-or-break effort by the US software giant to remain a player in the hotly competitive niche.

Microsoft chief executive Steve Ballmer is to take the wraps off a new line of smartphones powered by Windows Phone 7 (WP7) at an event in New York and the devices are expected to hit stores around the world in the next few weeks.

Though mobile makes up only one percent of Microsoft's revenue, Morgan Stanley analyst Adam Holt said WP7 is a "pivotal release" for the Redmond, Washington-based company.

"This is an 11 on a scale of one to 10," agreed Ramon Llamas of technology reseearch firm IDC. "They've been slow to come to market, and when they do, they use yesterday's technology. There's some catching up to do."

Ballmer is confident WP7 will help Microsoft claw back market share lost to Apple's iPhone, Research in Motion's Blackberry and devices powered by Google's Android mobile platform.

"I think our products will stand out compared to any others," Ballmer told a business conference in Madrid. "We would not be launching the product if we did not feel good about its chances to do well."

Analysts are cautiously optimistic about Microsoft's future in a smartphone market which Morgan Stanley estimates is seeing annual growth of 38 percent.

"While WP7 is debuting in the midst of intense competition, Microsoft seems to have developed a viable next generation mobile platform which may help the company gain credibility in mobile," Morgan Stanley's Holt said.

WP7 is Microsoft's first significant update to its mobile operating system in 18 months and its release comes on the heels of the disastrous launch of a "Kin" line of mobile phones.

"The Kin was an abject failure," said IDC's Llamas of the devices aimed at the youth market which were pulled from stores after just two months.

According to technology research firm Gartner, Microsoft's share of the worldwide mobile operating system market will fall to 4.7 percent this year from 8.7 percent last year. It is expected to rise to 5.2 percent by 2011 but decline to 3.9 percent in 2014.

Among the handset makers expected to launch WP7-powered devices in the United States and Europe are South Korea's Samsung and LG Electronics and Taiwan's HTC.

Nicolas Petit of Microsoft France said WP7 features a number of innovations which will help make the company a player again.

"In 2010, an operating system needs to decompartmentalize and allow content to circulate more easily," Petit said, comparing other platforms to "a long hallway with doors to a lot of rooms that don't join up with each other."

Smartphones powered by WP7 will run email from various services, not just Microsoft's Hotmail, integrate calenders, contacts and social networks and allow for documents to be viewed, edited and shared using Microsoft Office.

WP7, which represents a shift for Microsoft from the enterprise market to the consumer, will also allow users to tap into Microsoft's Zune music player ecosystem and to access mobile versions of Xbox 360 games.

If WP7 proves to be a hit, Microsoft will once again manage to overcome the skeptics.

Since its launch in June of last year, Microsoft's new Internet search engine, Bing, has steadily gained market share and its Windows 7 computer operating system has been a commercial and technical success.




Share This Article With Planet Earth
del.icio.usdel.icio.us DiggDigg RedditReddit
YahooMyWebYahooMyWeb GoogleGoogle FacebookFacebook



Related Links
Space Technology News - Applications and Research



Tempur-Pedic Mattress Comparison

Newsletters :: SpaceDaily Express :: SpaceWar Express :: TerraDaily Express :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News
TECH SPACE
Fox gets teeth into Chinese movie market
Los Angeles (AFP) Oct 9, 2010
Media giant Fox is celebrating after joining fellow majors by producing its first film in Mandarin, as it battles for a slice of an exploding Chinese movie market. The Fox International division was created in 2008 to "make local films all over the world, and to focus on markets that were growing, or that already have big established local products," said its head Sanford Panitch. "And C ... read more

.
Get Our Free Newsletters Via Email
  


TECH SPACE
Fox gets teeth into Chinese movie market

Asia computer market has room for both tablets and laptops

Microsoft pinning mobile hopes on new operating system

Logitech unveils Google TV boxes

TECH SPACE
Indian army in communication system tender

Military Terrestrial Satcom Market To Grow Slightly

MEADS Demonstrates Interoperability With NATO

Space security surveillance gets new boost

TECH SPACE
ILS Proton Launch To Launch AsiaSat 7 In 2011

Eutelsat's W3B Telecommunications Satellite Arrives For Launch

Russia's Rokot Carrier Rockets To Launch Two ESA Satellites

Integration Of Six Globalstar Satellites Is Complete

TECH SPACE
EU's Galileo satnav system over budget, late: report

Broadcom Announces Support For New QZSS Satellites Launched By Japan

Canadian drives into a marsh using GPS

Raytheon Completes GPS OCX Integrated Baseline Review

TECH SPACE
Goal set for capping emissions from international aviation

Israel buys F-35 jets with eyes on Iran

Brazil delays decision for jets deal

Norway delays order of F-35s

TECH SPACE
Motorola sues Apple for patent infringement

Intel to spend 2.7 billion dollars on Israel plant upgrade

Optical Chip Enables New Approach To Quantum Computing

Spin Soliton Could Be A Hit In Cell Phone Communication

TECH SPACE
NASA Study Sees Earth's Water Cycle Pulse Quickening

iLOOKABOUT Scales Out Geospatial Imaging Opeations With Isilon

ESA And Oil Industries Explore Applications From Space

Google brings 'Street View' to Antarctica

TECH SPACE
Hungary village evacuated as new toxic flood 'likely'

Hungarian aluminium company offers compensation to victims

Hungary plays down toxic spill threat, toll rises to seven

Denials slow battle against Nigeria lead poisoning


The content herein, unless otherwise known to be public domain, are Copyright 1995-2010 - SpaceDaily. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement