. Space Industry and Business News .

India's Bharti unveils $220 tablet challenger to iPad
by Staff Writers
New Delhi (AFP) Aug 18, 2011

India's communications giant Bharti Enterprises said Thursday it had launched a $220 tablet computer as a domestic challenger to Apple's iPad.

Bharti's Beetel Magiq tablet is the latest entry as the so-called "tablet war" heats up in the nascent market where manufacturers are seeking to tap predicted strong demand in the country of 1.2 billion people.

Beetel Teletech, the phone-equipment arm of Bharti Enterprises, whose stable also includes Bharti Airtel, India's top mobile phone firm by users, hailed the 9,999 rupee ($220) seven-inch (18-centimetre) tablet a "ground-breaking product".

"Our tablet is about affordability," Beetel Teletech chief Vinod Sawhny said in an emailed statement. It offers high-end features not previously "within the reach of the majority of Indian customers," he added.

The Magiq tablet uses Google's Android 2.2 software, has an 8 GB memory expandable to 16 GB, 3G and WiFi, long battery life, a radio and front-and-rear two-megapixel camera.

The device's launch came a week after India's second-biggest mobile company, Reliance Communications, announced a $290 7-inch Android tablet.

Other Indian companies have also announced tablets that significantly undercut the prices of Apple's iPad and Samsung Galaxy Tab and other big-name competitors.

Apple's iPad 2 in India starts at around $499 while Research In Motion sells its seven-inch PlayBook in India for over $600. Samsung has announced a 10.1-inch tablet for around $800 and an 8.9-inch tablet for $750 in India.

In price-conscious India, the domestic handset vendors with their cheaper products have grabbed around 18 percent of total domestic handset sales, up from a less than one percent share in 2008, according to industry data.

They have dealt a heavy blow to global players in India such as Nokia whose market share in the country has slumped.

The tablet makers are also hoping customers will leapfrog to cheaper tablets, avoiding costlier personal computers, as they did when they bought mobile phones instead of waiting for land line phones.

But analysts say Indian tablet makers face an uphill battle to attract buyers.

Even though India is the fastest-growing mobile phone market, it has only around 71 million Internet users, according to the Internet and Mobile Association of India and market researcher IMRB.

"Tablets are not a priority for most Indian consumers who have limited pockets and probably prefer to spend on an air conditioner or some other consumer goods item," said Vishal Tripathi, principal research analyst at global consultancy Gartner.

"Until tablets become a priority device, they're not going to create a huge impact."

Related Links
Space Technology News - Applications and Research

Get Our Free Newsletters Via Email
Buy Advertising Editorial Enquiries

. Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle

Samsung to launch banned tablet on Dutch market
The Hague (AFP) Aug 15, 2011
South Korean electronics giant Samsung will Tuesday launch its Galaxy Tab 10.1 on the Dutch market in the midst of a legal stand-off with rival US-based Apple and sales banned elsewhere in Europe. "The Galaxy Tab 10.1 will be on sale from Tuesday" in a large electronics chain around the country, Tamara Villani, Samsung spokeswoman in the Netherlands, said on Monday. From August 23, the ... read more

HP surrenders as post-PC era beckons

India's Bharti unveils $220 tablet challenger to iPad

Forecasting pipe fractures

First quantitative measure of radiation leaked from Fukushima reactor

Raytheon Develops Miniature Antenna To Extend Millimeter Wave Friendly ID Technology

China launches another experimental satellite

USAF Approves Production of NGC Deployable Digital Wireless System for Remote Warfighters

Raytheon BBN Technologies Awarded DoD Contract to Develop a Secure, Attributed Military Network System

China successfully launches maritime satellite

NASA selects Virgin Galactic for Suborbital Flights

Arabsat-5C is welcomed in French Guiana for Arianespace's next Ariane 5 launch

SES-2 Satellite Launch Preparations Kick off in Kourou

S. Koreans file class action suit against Apple

Raytheon Wins Navy GPS Positioning, Navigation and Timing Service Contract

Technology Plays Important Role to Improve the Wine Industry

S. Korea to fine Apple over tracking feature

Boeing Working with Leading Russian Airports to Increase Capacity

Embraer plans to build executive jets in China

Cathay Pacific first-half net profit falls 59%

Model will help monitor airport security

IBM unveils computer chips that mimic human brain

Taking inspiration from spilled milk

Strain and spin may enable ultra-low-energy computing

Bilayer graphene: Another step toward graphene electronics

Unusual Fault Pattern Surfaces in Earthquake Study

Smoke from Virginia Lateral West Fire

Critical Milestone Reached for 2012 Landsat Mission

China to launch civil survey satellite late this year

Mercury-loving bugs speed help for toxic spills

In polluted Nigerian region, a disaster long in the making

Heavy metal in and around the lakes

China paper warns against demos after plant shuts

Memory Foam Mattress Review
Newsletters :: SpaceDaily Express :: SpaceWar Express :: TerraDaily Express :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News

The content herein, unless otherwise known to be public domain, are Copyright 1995-2011 - Space Media Network. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement