Space Industry and Business News  





.
TECH SPACE
Fronts shift in smartphone war with Nokia-Microsoft tie-up

Smartphone top US electronics buy in 2011: survey
Washington (AFP) Feb 17, 2011 - US consumers are more likely to buy a smartphone than any other electronic gadget this year, according to a new survey. Technology research company Gartner said consumers in the United States are more likely to buy a smartphone in 2011 than a personal computer, a basic mobile phone, an electronic book reader, a tablet computer or gaming products. Gartner said the next most popular electronics items for US consumers after smartphones were laptop computers, desktop computers, basic mobile phones, e-book readers and tablet computers.

"Continued low retail pricing and widespread adoption of applications like Web browsing, e-mail, Twitter, Facebook, GPS and games will continue to stimulate consumer demand" for smartphones, Gartner principal research analyst Hugues de la Vergne said in a statement. "As more consumers adopt smartphones, the market will shift from the more technically astute tech savants toward less tech-savvy comfortable conformists," de la Vergne said. Gartner said US smartphone sales are expected to grow from 67 million units in 2010 to 95 million units in 2011. Mobile PC shipments are forecast to rise to 50.9 million in 2011 from 45.6 million last year. Gartner said it surveyed 1,557 mobile phone users in December 2010 in Britain, China, India, Italy, Japan and the United States.
by Staff Writers
Barcelona, Spain (AFP) Feb 17, 2011
Nokia's decision to join forces with Microsoft marks a major shift in the global smartphone war but the big question is whether the Finnish company opted for the right partner.

Nokia's switch to Microsoft's Windows Phone operating system was the first significant break in the industry since the Google-backed Android smartphone operating system emerged last year to rival Apple's iPhone.

Smartphones are rapidly evolving into the devices linking us to the world, for business and pleasure, and so the move by the world's top mobile phone maker has stoked debate over how this massive market will play out.

At the Mobile World Congress, smartphones with street cred from the likes of Samsung, HTC and LG pose an ever stiffer challenger for a Nokia unable to mount a quick and credible riposte armed only with its Symbian operating system.

Industry players and analysts agree that Nokia, seeking to escape what new head Stephen Elop called the burning flames of competition, had little choice but to jump.

"I understood why he did it and I guess if I had been in his place I probably would have made a similar call," said Paul Otellini, head of the computer chip giant Intel.

But did Nokia just leap to another burning platform?

Industry tracking firm comScore said Monday that Microsoft's share of the trend-setting US smartphone market fell 1.5 percentage points to 8.4 percent in the final quarter last year despite it releasing its latest Windows Phone 7.

Telecoms analyst Magnus Rehle of Greenwich Consulting was sceptical Windows Phone 7 would win over customers.

"Microsoft has tried seven times now and so far they have not been able to convince end users ... and also the developers, which is a key to success because if they don't have enough content, they will not succeed in winning new users either."

Nokia's Elop said here that by passing up Google for Microsoft "we create an environment where now Windows Phone is a challenger. We have created ... a three horse race" in the smartphone operating system marketplace.

Nokia would provide the "swing factor" to encourage developers to create applications for Windows Phone, he said.

Microsoft chief Steve Ballmer took the same line.

"Nokia's involvement with Windows Phone will drive volume, innovation of new products and will accelerate adoption of the Windows Phone platform," he said.

But with Nokia saying so far only that it hopes to bring out a Windows Phone later this year, their Symbian customer base will be sorely tempted to defect.

Adopting Google's open Android system would have allowed Nokia to get new models out more quickly and finally catch the smartphone wave, Rehle said.

However, an analyst at high-tech consulting firm Canalys, which predicts Android will grow at double the rate of its competitors this year, said Nokia had good reasons to plump for Windows Phone.

Arriving late to the Android party, Nokia would have been at an immediate disadvantage to other handset makers and it would have had trouble differentiating its products from competitors in the critical US market, said Canalys' Pete Cunningham.

He suspects Nokia is looking a step ahead to the next great revenue stream -- an expected boom in advertising on smartphone handsets.

"I think that together Nokia and Microsoft position themselves very well for when the growth in mobile advertising comes," said Cunningham.

From a technology and a product point of view, Windows Phone 7 is a credible alternative to Android and the iPhone, he said, and "where Microsoft is losing now is in the marketing battle.

"They've got every opportunity" to succeed, said Cunningham. "Its now just a question of whether together they can execute."

For computer security expert Eugene Kaspersky it may be too late, with Android having attracted a critical mass of innovative developers to drive all others to the sidelines.

Kaspersky, who founded the leading anti-virus firm Kaspersky Lab, said there is only "one company, one operating system which follows Microsoft's strategy of the 1990s" when it encouraged developers to create the applications that ensured Windows' success in the personal computer market.

"I believe that if Apple, BlackBerry, Microsoft ... don't change their strategy very soon we will soon have the same mobile operating system landscape as we have with computers," he said.

Kaspersky showed a chart of how he sees the smartphone market in a couple years time -- Android holds a whopping 80 percent with Apple's iPhone and Research In Motion's BlackBerry sharing the rest with 10 percent each.

There was no slice of the pie for Microsoft and Nokia.




Share This Article With Planet Earth
del.icio.usdel.icio.us DiggDigg RedditReddit
YahooMyWebYahooMyWeb GoogleGoogle FacebookFacebook



Related Links
Space Technology News - Applications and Research



Tempur-Pedic Mattress Comparison

Newsletters :: SpaceDaily Express :: SpaceWar Express :: TerraDaily Express :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News
TECH SPACE
Long lost silent movies returned to US
Culpeper, Virginia (AFP) Feb 17, 2011
In a cold underground bunker once packed with enough dollars to replenish the cash supply in the eastern United States in the event of a Soviet nuclear attack, "Gigi" lies silently near "An American in Paris". In a room next door, a young woman who gave her name as Barbara works on "Little Brother". Upstairs, one of Barbara's colleagues is trying to make sense of "The Arab". This is not ... read more

.
Get Our Free Newsletters Via Email
  


TECH SPACE
Fronts shift in smartphone war with Nokia-Microsoft tie-up

US regulators examine Apple media platform: WSJ

Long lost silent movies returned to US

Champions shaping up for browser battles

TECH SPACE
USAF Selects Northrop Grumman To Research SOA IT For Integrated Air And Space Command And Control

Boeing Tests New Ka-band SATCOM Antenna System

Raytheon to supply radios to Aussie army

RAF Begin Training With US On Intelligence Aircraft

TECH SPACE
ILS Appoints Vice President Of Sales Marketing And Communications

Ariane 5's Mission With The Automated Transfer Vehicle Is Postponed

Ariane 5 Ready For Launch Of Automated Transfer Vehicle Johannes Kepler

Ariane 5 Ready To Receive Yahsat 1A And Intelsat New Dawn

TECH SPACE
Russia To Launch Glonass Satellite Feb 24

SkyTraq Introduces Low-Power High-Performance GLONASS/GPS Receiver

JAXA Selects Spirent For Multi-GNSS Testing

Nokia in maps tie-up with China's Sina, Tencent

TECH SPACE
EU states can fine airlines for excessive noise: court

800 million more air travellers by 2014: IATA

Electronic devices seen as airplane threat

Boeing Submits Final NewGen Tanker Proposal To US Air Force

TECH SPACE
DuPont Microcircuit Materials Expands Printed Electronics Research with Holst Centre Collaboration

Intel to invest $5 billion in new Arizona plant

Silicon Oxide Gets Into The Electronics Action On Computer Chips

Researchers At Harvard And MITRE Produce World's First Programmable Nanoprocessor

TECH SPACE
Satellites Locate Seized Italian Oil Tanker

Biogeochemistry At The Core Of Global Environmental Solutions

TerraSAR-X-Image Of The Month: Calving Icebergs On Queen Maud Land

TRMM Satellite Totaled Cyclone Yasi's Heavy Rainfall In Queensland

TECH SPACE
Paper Archives Reveal Pollution's History

Singapore is greenest of Asian cities

India 'cannot pollute way to prosperity' says minister

Garbage floats off Greek island after landfill collapses


The content herein, unless otherwise known to be public domain, are Copyright 1995-2010 - SpaceDaily. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement