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'Bloom is off the rose' for 3D: DreamWorks CEO
by Staff Writers
Aspen, Colorado (AFP) July 20, 2011

DreamWorks Animation chief executive Jeffrey Katzenberg said Tuesday that Hollywood "greed" is responsible for a glut of lousy 3D movies and weak ticket sales.

Katzenberg, speaking at the Fortune Brainstorm Tech conference here, also said high-quality 3D television without the special glasses will be available within four to six years but it will be 10 to 15 years before movie-goers can enjoy 3D without glasses.

The former top Disney executive is one of the leading proponents of 3D in Hollywood and his California animation studio is responsible for hit films such as "Shrek," "Madagascar" and "Kung Fu Panda."

But Katzenberg said movie-goers appear to have turned their backs on 3D at the moment.

"For sure, the bloom is off the rose for a moment in time, driven by a singular and unique characteristic that only exists in Hollywood: greed," he said.

"There were, unfortunately, a number of people who thought that they could capitalize on what was a great, genuine excitement by movie-goers for a new premium experience, and thought they could just deliver a kind of low-end crappy version of it, and people wouldn't care," Katzenberg said.

"Nothing could have been further from the truth."

Katzenberg said "Hollywood has managed to grasp defeat from the jaws of victory here" but he predicted a resurgence for three-dimensional film technology.

"With time we'll get back there again, but it's only going to come by understanding and embracing this as a creative, storytelling tool, and a way of giving an enhanced movie theater experience, premium experience," he said.

Katzenberg said 3D without glasses would eventually be available on TV sets and in movie theaters.

3D "will come into the living room without glasses in an OK way in a very few years," the DreamWorks CEO said. "It will come into the living room in a pretty high quality manner probably in four to six years.

"It will probably be the better part of 10 or 15 years before it actually can come into the movie theatres," he said. "There are a lot of technical hurdles to doing it, but it will happen in our lifetimes.

"Looking around, I think I'm the oldest one in the room, so I think it will happen in my lifetime," said the 60-year-old Katzenberg.

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New framework for science education urged
Washington (UPI) Jul 19, 2011 - A U.S. report presented a new framework for science education identifying key ideas and practices students should learn by the end of high school.

The report released Tuesday by the National Research Council presents a foundation for new K-12 science education standards to replace those issued more than a decade ago, a release from the National Academy of Sciences said.

The report recommends students gradually deepen their knowledge of core ideas in four disciplinary areas over multiple years of school rather than acquire shallow knowledge of many topics. It emphasizes the practices of science, helping students learn to plan and carry out investigations.

It identifies the four disciplinary areas -- life sciences; physical sciences; earth and space sciences; and engineering, technology and the applications of science -- that all students should understand by the time they finish high school.

Existing educational approaches are ill-equipped to achieve these goals, the report said.

"Currently, science education in the U.S. lacks a common vision of what students should know and be able to do by the end of high school, curricula too often emphasize breadth over depth, and students are rarely given the opportunity to experience how science is actually done," said Helen Quinn, committee chairwoman and professor of physics at SLAC National Accelerator Laboratory in Stanford, Calif.

"The new framework is designed to address and overcome these weaknesses. It builds on what is known to work best in science education, based on research and classroom experience both in the U.S. and around the world. It provides a blueprint that will guide improvements in science education over many years."

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Lockheed Martin's Prepar3D Software to Soar at National Flight Academy
Orlando FL (SPX) Jun 16, 2011
Lockheed Martin will provide its Prepar3D visual simulation software to power the National Flight Academy's (NFA) immersive aviation experience as part of the academy's hands-on approach to teaching the principles of science, technology, engineering and math (STEM) to students. "We believe in the mission of the National Flight Academy, which couples STEM curriculum with aviation to inspire ... read more

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