Space Industry and Business News  





.
TECH SPACE
Yahoo! adding interaction to Connected TV

by Staff Writers
Las Vegas (AFP) Jan 5, 2011
Yahoo! is out to build on its lead over Google and Apple in the budding smart television market by letting television broadcasters connect in real time with viewers.

Yahoo! and several television networks on Wednesday launched a pilot "interactivity" program for its Connected TV on the eve of the opening of the Consumer Electronics Show (CES) gadget extravaganza in Las Vegas.

"This is the next phase of where television is heading and we think we have a strategic advantage being out on the market for two years now," said Russ Schafer, senior director of product marketing at Yahoo! Connected TV.

"We think it is really going to change TV," he said.

Television sets embedded with Yahoo! software "widgets" that link to specific websites launched at the annual CES event in 2009 and are now in about six million households.

Yahoo! expects that number to rise to eight million by March, when 2011 models featuring broadcaster interaction begin hitting the market.

Broadcasters will be able to send discrete on-screen messages prompting people to take actions.

For example, people watching a sporting match could be enticed to predict winners or those viewing dramas invited to learn more about actors. Advertising will be individually customized based on what is being watched.

"It allows a real-time dialogue of sorts between creators and viewers," Schafer said.

CBS, Showtime and Home Shopping Network are taking part in the pilot program, which will be limited to the United States.

"Interactive platforms like Yahoo! Connected TV help us give our viewers an even richer entertainment experience while keeping them engaged with our shows, stories and characters," said CBS spokeswoman Colleen Kenny.

Japanese electronics titans Toshiba and Sony will embed the new Yahoo! feature in 2011 model TVs while firms including Haier and D-Link are building boxes that will add the capabilities to previous generation sets.

"It will be hard for a lot of other (hardware makers) to duplicate our experience," Schafer said. "We see this next phase distancing us from the competition and it will be difficult for others to follow."

Google last month asked several television makers to delay launching sets featuring Google TV, which merges online content with traditional TV programming.

Google evidently wants more time to refine the software and build relationships with studios behind the content.

US television networks NBC, CBS and ABC and the Hulu entertainment website have blocked people from watching full-length shows on their websites using Google TV.

"Google TV has been getting a lot of negative press with networks blocking their content," Schafer said. "Our approach is very network friendly."

The Mountain View, California-based Google unveiled Google TV in May at a software developers conference in San Francisco.

Developed in partnership with Sony, Logitech and Intel, Google TV allows users to mesh television viewing with surfing the Web.

Sony unveiled a line of Internet-enabled television sets in October featuring Google TV, and Logitech began selling set-top boxes that route Web content to existing TV sets.

Meanwhile, California-based Apple has sold more than a million of its second-generation Apple TV boxes in the three months after the devices hit the market late last year.

"The ability to tie real-time Internet-delivered information to content on the screen is a big deal," said Gartner analyst Van Baker. "It does put Yahoo ahead of Google, which is struggling with the Google TV platform a little."

Synching ads or other content to what is being watched on TV "doesn't happen today," according to the analyst.

"The content creators love the idea because it gives them another way to touch the consumer," the analyst contended. "The goodness for the consumer is that they get enhanced content. It is a win-win scenario."




Share This Article With Planet Earth
del.icio.usdel.icio.us DiggDigg RedditReddit
YahooMyWebYahooMyWeb GoogleGoogle FacebookFacebook



Related Links
Space Technology News - Applications and Research



Tempur-Pedic Mattress Comparison

Newsletters :: SpaceDaily Express :: SpaceWar Express :: TerraDaily Express :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News
TECH SPACE
Trillion-dollar forecast for gadget sales
Las Vegas (AFP) Jan 4, 2011
As the top US consumer electronics trade show prepares to open this week, organizers are forecasting that global gadget sales may top one trillion dollars this year for the first time ever. The Consumer Electronics Association (CEA) said Tuesday that worldwide annual spending on mobile phones, computers, television sets and other items is expected to rise 10 percent in 2011 to 964 billion do ... read more

.
Get Our Free Newsletters Via Email
  


TECH SPACE
Microsoft sold 8 mln Kinects in first two months

Yahoo! adding interaction to Connected TV

Motorola unveils tablet computer, the Xoom

Team Develops Functionally Graded Shape Memory Polymers

TECH SPACE
IBCS Completes Warfighter-Centered Design Exercises

Arianespace Will Orbit Sicral 2 Milcomms Satellites

Codan Receives JITC Certification For 2110 HF Manpack

Northrop Grumman Bids for Marine Corps Common Aviation CnC

TECH SPACE
Arianespace says it plans 12 launches in 2011

ILS and Satmex Announce The ILS Proton Launch Of Satmex 8

Ariane 5's Sixth Launch Of 2010

Europe launcher puts Spanish, S.Korean satellites into orbit

TECH SPACE
Privacy Push Will Impact Geolocation Sector

President Medvedev Sacks Space Officials Over Satellite Loss

Galileo Pathfinder GIOVE-A Achieves Five Years In Orbit

Launch Of New Russian Navigation Satellite Postponed To Next Year

TECH SPACE
China completes prototype of stealth fighter: reports

France 'confident' of winning Brazil plane contract

Clariant resumes aircraft de-icer output after winter halt

Cathay makes pay offer to pilots: report

TECH SPACE
Greenpeace ranks 'greenest' electronics

Better Control Of Building Blocks For Quantum Computer

S.Korea's Hynix says chip price slump will hit Q4 profit

Iridium Memories

TECH SPACE
Sat-nav turtles go on trans-ocean trek

Cyclone Tasha Adds To Severe Flooding Over Eastern Australia

Tidal Flats And Channels, Long Island, Bahamas

GOES Look Back At 2010

TECH SPACE
British local authorities rubbished over trash backlog

Britain's rubbish: cold and holidays pile up trash

Ombudsman probes 'outdated' Hong Kong air pollution rules

'250 billion' plastic fragments in Mediterranean


The content herein, unless otherwise known to be public domain, are Copyright 1995-2010 - SpaceDaily. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement