These new endorsements add to the growing list of individuals, businesses and organizations, such as the League of Rural Voters, the NAACP, the League of United Latin American Citizens (LULAC) and the National Council of Women's Organizations, among others, that support the merger. Recent support includes:

NASCAR
In a filing with the Federal Communications Commission (FCC), on behalf of NASCAR fans who subscribe to satellite radio, NASCAR Digital Entertainment joined the list of prominent American owned businesses endorsing the merger:

- "We hope that the proposed merger will lead to more flexible programming options for consumers, which will lead to an increase in the number of people that receive NASCAR-related satellite radio programming. Also, I understand that, post-merger, NASCAR fans that are satellite radio subscribers will be able to enjoy the best of both SIRIUS and XM without having to purchase two radios or pay for two separate subscriptions." - (Paul Brooks, NASCAR Digital Entertainment, October 15, 2007)

U.S. Senators
Senators John Ensign (R-NV) and Jim DeMint (R-SC) joined the growing list of Members of Congress to publicly recognize the benefits the merger offers to the American public.

- "SIRIUS and XM have responded to the market's desire for more choice, and we applaud them for voluntarily offering subscribers new and innovative listening options. We are particularly pleased that they will offer family-friendly options that allow subscribers to block adult programming." - (Senator Jim DeMint, October 29, 2007)

- "This is a great example of how private industry can and will respond to the demands of consumers without the need for government intervention. We hope that other entertainment providers will follow XM-SIRIUS' lead and offer Americans increased choices and customization." - (Senator John Ensign, October 29, 2007)

On-Air Talent
Former U.S. Senator Bill Bradley, professional skateboarding legend Tony Hawk and progressive talk radio and television personality Bill Press have also joined the thousands of individuals who have registered their support for the merger with the FCC.

- "Merger synergies will decrease duplicative programming and result in expanded variety and more unique content unavailable anywhere else. Additionally, these synergies will also allow the companies to offer new programming options -- customers will be able to select packages that include content from both XM and SIRIUS. For the first time ever in subscription media, consumers will also have the option of a la carte programming, where they can truly tailor their radio to fit their listening tastes." - (Former Senator Bill Bradley, October 10, 2007)

- "Many of satellite radio's biggest fans are young consumers who are drawn to the cutting edge music and other progressive content offered on SIRIUS and XM. I understand that the merger will allow the new company to offer a variety of exciting new programming packages, some of which will enable subscribers to chose specific channels at lower monthly prices than are available today." - (Tony Hawk, October 30, 2007)

- "I support the merger because it will best serve the listening public by providing a strong, national platform for the great diversity of voices and opinions that are the fabric of America -- especially progressive voices, which are seldom heard on terrestrial radio." - (Bill Press, October 18, 2007)

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