Space Industry and Business News  





.
TECH SPACE
Skype to introduce ads

by Staff Writers
Washington (AFP) March 7, 2011
Skype, the hugely popular free Internet communications service, announced plans Monday to introduce advertising as it seeks to boost revenue ahead of going public.

Skype, which bypasses the standard telephone network by channeling voice, video and text conversations over the Web, said the ads will appear only in Britain, Germany and the United States for now.

The introduction of advertising is Skype's latest bid to increase revenue ahead of an initial public offering expected later this year.

The Luxembourg-based Skype, which was founded in 2003, announced plans in August to raise up to 100 million dollars by listing on the Nasdaq stock exchange.

"The Skype experience is our first priority, which is why we we've taken a lot of time working through and testing what kind of advertising would work best in the Skype environment," Skype said in a blog post.

"We believe that advertising, when done in the right way, will help us continue to invest in developing great products," the company said.

It said initial advertisers include discount coupon site Groupon, Universal Pictures, and Visa.

Skype said ads will appear in the home tab in Skype for Windows "and we may experiment with ads in other areas as well."

"The ads won't interrupt your Skype experience," the company said. "You won't suddenly see annoying pop-up ads or flashy banner ads in middle of conversations."

According to its IPO registration statement, Skype generated $406 million in revenue in the first half of 2010 and had 560 million registered users.

cl /mac








Share This Article With Planet Earth
del.icio.usdel.icio.us DiggDigg RedditReddit
YahooMyWebYahooMyWeb GoogleGoogle FacebookFacebook



Related Links
Space Technology News - Applications and Research



Tempur-Pedic Mattress Comparison

Newsletters :: SpaceDaily Express :: SpaceWar Express :: TerraDaily Express :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News
TECH SPACE
Silk protein boosts e-book efficiency: scientists
Taipei (AFP) March 6, 2011
Taiwanese scientists said Sunday they had discovered that a protein created by silkworms in the production of silk can be used to manufacture a component that will make e-books more efficient. Silk fibroin can be used in transistors, which are used in e-paper, and increase their efficiency, according to a research paper presented by the scientists from National Tsing Hua University in the no ... read more

.
Get Our Free Newsletters Via Email
  


TECH SPACE
Skype to introduce ads

Japan's Hitachi to sell HDD unit to Western Digital

Indian landmark to be digitally preserved

Silk protein boosts e-book efficiency: scientists

TECH SPACE
LockMart Wins Role On Navy C4ISR Services Contract

ONR Moves A Modular Space Communications Asset Into Unmanned Aircraft For Marines

Northrop Grumman Next-Gen FBCB2 System Approved For Fielding

Boeing To Demonstrate Aviation Command And Control Subsystem For US Marine Corps

TECH SPACE
NASA Earth observation satellite fails to reach orbit

Russia Lacks Enough Carrier Rockets To Fulfill 2011 Launch Plans

NASA Assessing New Launch Dates For The Glory Mission

Successful Launch Of REXUS 9

TECH SPACE
Shark Tracking Reveals Impressive Feats Of Navigation

China To Establish Global Satellite Navigation System By 2020

EGNOS Navigation System Begins Serving Europe's Aircraft

Beijing to trial mobile tracking system: report

TECH SPACE
EADS will not protest Boeing tanker contract

Chinese plane maker buys US Cirrus

US "air capital" savors Boeing tanker victory

China to spend $230 bn on aviation sector

TECH SPACE
New Generation Of Optical Integrated Devices For Future Quantum Computers

JQI Physicists Demonstrate Coveted Spin-Orbit Coupling In Atomic Gases

New MIT Developments In Quantum Computing

Development Team Achieves One Terabit per Second Data Rate On Single Integrated Photonic Chip

TECH SPACE
GOCE Delivers On Its Promise

NASA reels from climate science setbacks

NASA's Bolden defends Earth science

New Day Dawns For Satellite To Study Earth's Ozone Layer

TECH SPACE
Battle on paradise Philippine island

Philippines disposes of Cold War-era US bombs

Death sentences for Indian train burners

Pollution a threat to China's growth


The content herein, unless otherwise known to be public domain, are Copyright 1995-2010 - SpaceDaily. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement