New York (AFP) May 24, 2011
Microsoft unveiled the latest version of its mobile phone software and new handset partners on Tuesday as it seeks to claw back market share from Apple and Google.
The Redmond, Washington-based personal computer software powerhouse said the update to its Windows Phone operating system, code-named "Mango," features over 500 new features and faster browsing with Internet Explorer 9 (IE9).
Microsoft said Mango will be available for free to existing Windows Phone 7 customers and will ship on new phones this fall from Samsung, LG and HTC and new partners Acer, Fujitsu and ZTE.
Microsoft said it is also working on a Mango handset in its labs with new partner Nokia, the Finnish mobile phone titan which announced in February it would begin using Microsoft's platform as its smartphone operating system.
Mango comes seven months after the release of the first smartphones running Windows Phone 7, which were well received by industry analysts but failed to catch on with the public.
When Mango-powered phones do eventually hit stores this fall they'll likely be facing competition from a new iPhone from Apple and the latest versions of handsets running Google's Android software.
"Today is a bit of a preemptive strike by Microsoft," said Gartner analyst Michael Gartenberg.
"From the technology point of view it looks very, very good," Gartenberg told AFP. "But it's not solely about the technology. It's about who can educate and evangelize the customer better."
Gartenberg and Forrester analyst Charles Golvin said Microsoft's smartphone rivals already offer a lot of the features introduced on Tuesday.
"The Mango update contains a mixture of new capabilities that provide some differentiation for Microsoft's platform, but many of the touted additions are merely keeping pace with the competition," Golvin said.
"These improvements continue to reinforce the viability of the platform, as does the Nokia deal," he said. "However it will be challenging for their manufacturer and operator partners to differentiate their Windows Phone 7 products based solely on these improvements."
Andy Lees, president of Microsoft's Mobile Communications, who presented Mango to reporters at a preview event in New York, said the objective is to "make smartphones smarter and easier for people to do more."
Mango can show multiple email accounts in a linked inbox and is also capable of displaying the thread of a conversation -- whether it be by text, Facebook chat or Windows Live Messenger -- in a single window.
"(Mango) organizes information around the person or group people want to interact with, not the app they have to use," Microsoft said.
Mango emphasizes social networking by integrating Twitter and LinkedIn feeds and features the latest innovations from Microsoft's search engine Bing.
A Bing search for a movie, for example, will show movie times and theater locations and the option to connect to a Fandango application to purchase a ticket.
Microsoft provided a display of the speed of Web browser IE9 by comparing the time it took to load a Web page on a Mango device, on a BlackBerry from Research In Motion, on an iPhone 4 and on an Android device from HTC.
Unsurprisingly, Mango won.
As Microsoft seeks to increase its market share, the company said Mango will support additional languages including Chinese, Dutch, Greek, Japanese, Korean, Polish, Portuguese and Russian.
According to Gartner, Android will power nearly half of the smartphones worldwide by the end of next year with a 49.2 percent market share.
The market share for the iPhone's was forecast to remain relatively stable at 18.9 percent in 2012.
Windows will account for 5.6 percent of the smartphone market at the end of 2011 but will rise to 10.8 percent in 2012, according to Gartner.
Microsoft shares closed virtually unchanged on Wall Street on Tuesday at $24.15.
Share This Article With Planet Earth
Space Technology News - Applications and Research
Foxconn polishing plants in China closed after blast
Taipei (AFP) May 24, 2011
Taiwan tech giant Foxconn said Tuesday all its workshops that polish electronic parts and products in China had been shut down for inspection after a deadly explosion at a plant last week. The firm said three workers died and 15 others were hurt in Friday's explosion at the Hongfujin Precision Electronics workshop in southwest China, which assembles Apple's popular iPad 2. The news led a ... read more
World Record in Ultra-Rapid Data Transmission|
Microsoft unveils Windows Phone update 'Mango'
Better buildings for extreme climates will be focus of researcher talk
Foxconn polishing plants in China closed after blast
Northrop Grumman Awarded Continuing Operation of Battlefield Airborne Communications Node Contract
ADTI Launches High Performance Antenna Arrays Protype Program
Northrop Grumman Awarded Contract to Develop EHF SatComms Antenna for B-2 Bomber
Lockheed Martin To Produce Equipment For US Army Tactical On-The-Move Network
Russia sends two Soyuz carrier rockets to French Guiana
ILS Proton Successfully Launches Telstar 14R And Estrela do Sul 2 for Telesat
Satellites for Asia and India are orbited on Arianespace's third Ariane 5 mission of 2011
Taiwan, Singapore launch satellite
Europe's first EGNOS airport to guide down giant Beluga aircraft
'Green' GPS saves fuel, energy
Apple update fixes iPhone tracking "bugs"
Russia, Sweden to boost space cooperation
Expert warns against 'experimenting' with flights in ashw/
Environmental Tectonics Forms Non-Profit NASTAR Foundation to Support Aerospace Industry
China Has Opportunity to Lead a Transformation in Air-Traffic Management
Solar plane makes 13-hour flight
Graphene optical modulators could lead to ultrafast communications
Pentagonal tiles pave the way towards organic electronics
NRL Scientists Achieve High Temperature Milestone in Silicon Spintronics
Intel chip breakthrough a boon for mobile gadgets
Satellites monitor Icelandic ash plume
NASA ocean-watch satellite ready for June launch
TerraSAR-X images Urban sprawl around Istanbul
Mapping the impact of a deadly mosquito
Europe may ban plastic bags
Falklands mines a running drain of funds
Indian government vows to pursue Bhopal case
India's top court refuses to reopen Bhopal case
|The content herein, unless otherwise known to be public domain, are Copyright 1995-2010 - SpaceDaily. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement|