Subscribe free to our newsletters via your
. Space Industry and Business News .




TECH SPACE
Apple maps a path to mobile throne
by Staff Writers
San Francisco (AFP) June 12, 2012


Apple is mapping a path to the throne of the Internet age mobile lifestyle.

Coming upgrades to the software that powers its hot-selling iPhones reveal a strategy to keep users in Apple's "walled garden" as smartphones become essential components of day-to-day life.

A centerpiece of the plan was booting Google Maps from iOS software powering Apple iPhones, iPads, and iPod Touch devices and replacing it with a custom-made mapping service.

The move announced on Monday is not only another shot in the ongoing battle between the California technology titans, but lays groundwork for Apple to take on its arch rival in areas such as search and smartphone "digital wallets."

"Location-based services, maps, are a key strategic asset in the mobile services arena," NPD analyst Ross Rubin said Tuesday.

Delivering iPhone services based on locations, and in the context of what users might be doing at the time, was a major theme during the presentation that kicked off Apple's annual Worldwide Developers Conference this week.

People could get spoken turn-by-turn directions from the Siri personal assistant technology or signal an iPhone to let a caller know they were in a meeting, and remind them to return the call after they leave the room.

Siri in iPhones will find nearby restaurants or movie theaters, weaving in reviews from customer-feedback websites Yelp or Rotten Tomatoes and even letting people buy film tickets from Fandango.

"I think Apple recognizes how important that experience is to a mobile device," Creative Strategies principal analyst Ben Bajarin said of tying smartphone services to people's locations.

"Apple wants to own that experience," he continued. "They brought it into their walled garden in a very useful way."

Apple controlling everything from the hardware to the software on its gadgets is referred to as a "walled garden" with the California company acting as vigilant overseer.

"With Apple's platform now set to leverage advancements in location determination technologies, the opportunity for compelling, commercial location-based services has never been more attractive," said Frost & Sullivan global research director Brent Iadarola.

Apple had sold more than 365 million mobile devices by the end of March, according to senior vice president of iOS software Scott Forstall.

Next-generation iOS 6 to be released later this year features more than 200 enhancements including Siri getting smarter about nearby restaurants, films, sports teams and more, Forstall said.

Analysts believed that a "sleeper feature" could be Passbook, which gives iPhone users a place to digitally store coupons, customer reward card information, film tickets or airline flight boarding passes.

Bar or QR codes displayed on iPhone screens can be scanned at checkouts or checkpoints. Passbook synchs with location.

For example, Passbook would pop loyalty card information to the iPhone lock screen if a user was near a shop that they frequent.

"Anybody else calls that a digital wallet," said Forrester analyst Charles Golvin.

"It is clear that apple put a bull's-eye on that, and that means the next iPhone will have NFC (near-field communication) or physical payment capabilities," he continued.

The road ahead for Passbook likely includes ability to pay for real-world transactions with credit or debit cards or through iTunes accounts, according to Golvin.

There are more than 400 million iTunes accounts, complete with credit cards on file, according to Apple chief executive Tim Cook.

"Apple sees the entire chain of commerce -- picking something out, finding an outlet, after sales enticements for accessories -- is a very rich opportunity," he said. "Pun intended in terms of revenue opportunity for Apple."

Google built NFC technology into its Android-powered smartphones to let people use handsets as digital wallets.

"It looks like Apple is aggressively out to displace Google on all fronts," said independent Silicon Valley analyst Rob Enderle.

"We are starting to see the emergence of Tim Cook's Apple," he said of the successor to the company's legendary co-founder Steve Jobs, who died last year.

Cook is apparently approaching the market competition in terms of applications, content and other components being an "ecosystem" instead of just focusing on making hot-selling devices such as the iPhone, Enderle.said.

Apple is shoring up its iOS to offset features or services offered in handsets by competitors such as Google or Microsoft so the rivals don't "work around them and take away their customers," the analyst said.

Apple has targeted Google as not only a competitor but an enemy, filing civil suits in an array of countries charging that Apple innovations have been used in Android operating system for smartphones and tablet computers.

Apple is integrating leading social network and fellow Google adversary Facebook into its iPhone platform and even into the iTunes online shop, where people will be able to show friends what they "Like."

"There is some element of the enemy or my enemy being my friend," Rubin said of Apple cozying up to Facebook to enhance iOS 6 with social features to complete the Silicon Valley holy triad of "social-local-mobile."

.


Related Links
Space Technology News - Applications and Research






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle




Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News





TECH SPACE
Amazon offer Cloud Player app for iPhone
San Francisco (AFP) June 12, 2012
Amazon on Tuesday released its music player app for iPhone and iPod touch, a move that expands the reach of the Internet retail giant for Apple users. The Cloud Player app allows customers to stream or download music stored in Amazon accounts to the iPhone or iPod touch, play music that is already stored on their device, and manage or create playlists. Amazon, a big rival to Apple's iTun ... read more


TECH SPACE
New circuits work in high radiation levels

Apple maps a path to mobile throne

How does Dolomite form

Amazon offer Cloud Player app for iPhone

TECH SPACE
Northrop Grumman Develops, Demonstrates SmartNode Pod

IGC and 3Di Team Up to Support Iraqi Military Network

Indian border force eyes sat-phone upgrade

India Plans To Launch First Military Satellite

TECH SPACE
NuSTAR Arrives at Island Launch Site

Another Ariane 5 begins its initial build-up at the Spaceport

Boeing Receives DARPA Airborne Satellite Launch Study Contract

Sea Launch Delivers the Intelsat 19 Spacecraft into Orbit

TECH SPACE
Apple fends off Android challenge with maps, Siri

Boeing, Raytheon and Harris to Pursue GPS Control Segment Sustainment Contract

Revamped Google maps goes offline for mobile

USAF Awards Lockheed Martin GPS III Flight Operations Contract

TECH SPACE
Air industry head asks EU to postpone carbon tax

Iraqi Airways looks to update fleet

Medvedev confirms fifth-generation bomber

China says to build 70 new airports by 2015

TECH SPACE
SFU helps quantum computers move closer

Rice, UCLA slash energy needs for next-generation memory

Unique approach to materials allows temperature-stable circuits

Integrated sensors handle extreme conditions

TECH SPACE
UH research team uses airborne LiDAR to unveil Honduran archaeological ruins

Apple unveils maps program, challenging Google

Taking action for GMES

CryoSat goes to sea

TECH SPACE
'Mysterious' haze blankets Chinese metropolis

German agency to incinerate Bhopal waste: India

Brazilian slum's green oasis a boon to recycling

Sao Paulo environment czar roots for cities at Rio+20




The content herein, unless otherwise known to be public domain, are Copyright 1995-2014 - Space Media Network. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement